CPG Manufacturers Distributed 332 Billion Coupons in 2010

Seventy-eight percent of respondents to NCH’s 2010 Annual Consumer Survey report using coupons regularly, up 14.7 share points from pre-recession levels, and a third said that they used more coupons in 2010 than the prior year. Additional findings of this survey indicate:

• 31 percent of consumers say they have become more careful about bringing their coupons to the store.