CPG Manufacturers Distributed 332 Billion Coupons in 2010

• 25 percent report that they are clipping more coupons due to their personal economic situation.

• Nearly three quarters of those who made such shopping changes expect to continue their frugal habits in the future, even as the economy improves.

• Among those consumers who reported using more coupons than the prior year, the largest share in 2009, 37.4 percent, explained their reason for doing was so to stretch a limited grocery budget out of necessity.