CPG Manufacturers Distributed 332 Billion Coupons in 2010
About The Annual NCH Coupon Facts Report
NCH, a Valassis company, is the global leader in business solutions for the redemption, settlement and analysis of promotional offers. With the volume of coupons processed by the company in the United States and worldwide, NCH is in a unique position to deliver the most accurate analysis of coupon promotional trends. Coupons distributed and redeemed in the U.S. consumer packaged goods marketplace are studied utilizing their manufacturer client databases, data cleared via their retailer processing operation and other independent sources. This proprietary methodology utilizes rigorous controls and statistical standardsto maintain the integrity of the information contained in this report, as well as, all other information tools supplied by NCH. The U.S. consumer packaged goods coupon trends is reported in three main sections:distribution trends,redemption trendsandproduct categories. The report is available now by registering at www.nchresourcecenter.com.
- Companies:
- Valassis