CPG Manufacturers Distributed 332 Billion Coupons in 2010

“We have seen significant changes to shopping patterns, which have now been established as new habits and routines,” said Suzie Brown, Valassis Chief Marketing Officer. “Consumers’ continued interest in coupons and savings has been influenced by concerns over their own personal economic situations, and as a result, they are using more coupons, seeking savings wherever they can, combining print and digital offers and permanently becoming strategic shoppers.”