CPG Manufacturers Distributed 332 Billion Coupons in 2010

• The average face value of CPG coupons distributed in 2010 increased by 6.6 percent to $1.46.

• The average coupon face value distributed for grocery products in 2010 was $1.24, up 6.9 percent from the prior year.

• The largest growth was in beverages, now averaging $1.52 up from $1.18 in 2009.

• The average coupon face value distributed for HBC products was $1.94, up 6.6 percent from the prior year.