CPG Manufacturers Distributed 332 Billion Coupons in 2010

• Over the counter (OTC) and prescription medication coupons carry an average face value of $2.21, up from $2.17 in 2009.

• 26 percent of all CPG coupons issued in 2010 required the purchase of two or more items to obtain the offer discount. 33 percent of the grocery coupons required multiple purchases and only 13 percent of HBC coupons required multiple purchases to receive the discount.