CPG Manufacturers Distributed 332 Billion Coupons in 2010

According to the NCH Coupon Facts Report, overall, 87.7 percent of all CPG coupons were distributed in 2010 via the Free-standing Insert (FSI). Total FSI total growth in coupons was 19 billion, the largest volume increase of all media. The second largest share of coupons distributed was via In-Store media, amounting to 5.2 percent of the 2010 total.