CPG Manufacturers Distributed 332 Billion Coupons in 2010

Digital coupons, including both paper and paperless formats, continued to grow in 2010 as marketers embraced these methods to reach a new audience. In total, NCH measured a 37 percent increase in the number of digital coupon offers, the largest increase of all coupon media types.

“In 2010, consumers saved $3.7 billion by using CPG coupons,” said Charlie Brown, NCH Vice President of Marketing. “With so much money at stake, brand manufacturers and fast-moving consumer goods retailers must ensure their expenditures are protected while continuing to collaborate for the most effective use of coupon promotions to meet strong consumer demand.”