Consumer Survey Results Reveal Direct Mail Still Preferred

At the same time, roughly a third of U.S. and Canadian survey respondents (33 percent U.S. and 31 percent Canadian) said they don’t find ads on social media sites useful.

The study is based on completed surveys from 2,226 U.S. consumers and 2,574 Canadian consumers. In-depth information from the study is provided in a report—titled “The Formula for Success: Preference and Trust.”