Contest Winners Take a Bow--DeWese

Incentives exist for every salesperson to continually be at the top of the funnel: a dinner for two in any month in which two or more new accounts are sold and a cruise for two if 18 new accounts or $500,000 in total new accounts are sold in a year. These awards may be won by each salesperson.

Support of the field sales efforts includes a constant flow of direct mail gifts related to a particular benefit—fast schedules, competitive pricing, A1 service, etc. All of the gifts are pineapple items; spinoffs from Victor's logo such as a pineapple piggybank ("Want to save money?"), a pineapple hot pad ("let Victor Graphics handle your next hot job.")