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"Is there a prospecting strategy to follow? Well, I kicked the question around with Mike North, who is the greatest in our great Sales Group, and this is what we came up with:
* The most important discipline about prospecting is to do it. Folks who are new to print sales really need to seek advice from production people and from more experienced colleagues, to develop their style. It even is useful to get beaten up. There is a lot to be learned from repeated experiences of being frustrated and bullied.
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