A High-Speed Inkjet Press (Reality) Check —Michelson

New Columnists Join the Fold

TWO INDUSTRY veterans have teamed up to co-author a new, monthly column that debuts in this issue (page 60). Focusing on marketing and sales advice to help printers with their business development efforts, industry stalwarts T.J. Tedesco and Bill Farquharson certainly possess the pedigrees to serve up practical advice. For the past 14 years, Tedesco has managed his own PR and marketing services company focused on the graphic arts, and has written several industry books. Farquharson, president of Aspire For, is a 28-year printing sales veteran who specializes in coaching industry salespeople and owners on how to overcome sales challenges within the conventional and digital printing marketplaces. Both individuals are also writing blogs every week on www.PIworld.com, so be sure to follow them there, as well. They, and I, welcome your feedback.