Cooperative Printing--Full Speed Ahead

In today's fiercely competitive, price-sensitive commercial printing market, printers have two options: Make it or break it.

Minneapolis-based Cooperative Printing came face to face with that decision in 1992, when the company's executives were forced to re-evaluate their then-struggling, 60-year-old printing operation. To keep up with competitive shops in the Twin Cities, Cooperative Printing decided to embrace technology and install an automated pressroom with equipment designed to meet buyers' demands for quality, turnaround and cost-effectiveness.