Coping Strategies — Rising Cost Of Commodities

Speaking of commodities, to the extent a graphic communications service provider can differentiate offerings and design a portfolio of products and services that solves specific and quantifiable business problems, that service provider will change the way customers think about his services.

This often shifts pricing structure to more than compensate for rising consumables costs. Graphic communications service providers who are following this strategy are reporting growth rates far in excess of industry averages. Talk to your customers. Find out what keeps them awake at night. And be creative about helping them to sleep better.