Coping in This Economy --Morgan

THERE IS no doubt about it; the present economy has had a negative impact on how much print is being purchased by buying companies. At least, that’s what 75 percent of the participants in Print Buyers Online.com’s recent Quick Poll survey stated. So how can you, as a print supplier, keep the clients that you have while encouraging new business relationships? This article addresses several tactics that you can take to remain afloat in today’s troubled seas. Go Beyond Demographics. It’s time to update your marketing plan. To uncover information that will help you put together a strong- er one, get to know your print buyers beyond the who, what and where. Most of your repeat clients will be more than willing to provide you with the information you seek, if you ask them the right questions.