Coping in This Economy --Morgan

Keep in mind that less is more. People don’t have a lot of time to spend reading things, and they appreciate quick advice. Sometimes a two-paragraph tip will generate more interest than a two-page report.

Cover Their Tracks. Keeping tabs on your clients is an important step in meeting their expectations. By keeping good records, you will be able to notice trends in their buying behavior—and provide them with services they are predisposed to purchase.