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One easy way to do this is to track where they go on your Website. Note which landing pages are the most popular, and assign these areas the preferred real estate on your site. Also see which of your blogs or Webinars get the most traffic.
Take Off the Blinders. When people take the time to write feedback regarding your blog or article, post what they say, even if it contradicts what you believe, or it is a negative opinion about your company. This demonstrates to your readers that you are listening, you appreciate their input and you are taking their advice under consideration.
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