Coping in This Economy --Morgan

But don’t forget to make it easy for people to help you. It is critical to make forwarding your information as simple as possible. This can be done through “forward to a friend” campaigns in weekly e-letters/e-zines or creating an area on your Website for a quick copy-and-paste section. The trick is to get people to pass on your information—and be able to have a warm referral instead of a cold call.