2011 Hall of Fame: Ken Kaufman - From Publisher to Printer

Dean of Newsletters

NSI was so renown in newsletter printing circles, it often had competing titles on its facility's dock. For example, during the energy department's heyday of the late 1970s/early 1980s, the printer had six competing energy titles coming through the plant.

For 20-plus years, NSI enjoyed a healthy share of the newsletter niche. Then a competitor came along, carrying the www prefix, and it proved to be a game changer for Kaufman & Co. That's when he made the strategic decision, circa 1994, to shift focus more toward direct mail. And, since the newsletter moniker seemed limiting to potential clients, Kaufman changed the company's name to Omniprint.