Corporate Press -- Vested in Added Value
| General managers of the business segments, from the left, include Mark Edgar, John Marcian, Mike Butala and Bob Kallstrom. |
According to Mark Edgar, general manager for Corporate Press, the digital migration has not only enhanced the company's technological image, it has also served to counteract a decline in standard sheetfed offset printing, with the web printing process and the trend toward shorter runs making inroads on market share. Thus, the company's marketing effort for variable data printing takes on greater meaning.
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