Corporate Press -- Vested in Added Value

"An example of this would be personalization in digital printing," John Marcian notes. "We started doing personalized letters back in 1996 for one specific client. All of it was done on a single laser printer using MS Word. We recognized the value of the service and started to conduct research to find the right hardware/software combination that would take us from being able to do 60 pages per minute to doing over 5,000. By the end of 1999, our research was completed, the ROI analysis was favorable, and we had our solution installed and running.