Corporate Press -- Vested in Added Value

"The industry was abuzz about the power of personalization, but we were already doing it virtually every day. We're not interested in the current trends. We're now looking into technologies that we expect to be mainstream three to five years from now."

As sexy as it may be, state-of-the-art technology is not always the preferred solution for Corporate Press, particularly when the cost of it does not justify the expense, he adds. "Three of our four facilities have either purchased prepress systems or made upgrades to existing systems within the past two years. In Landover, the ROI supported the purchase of a new Creo direct-to-plate system but, in Fairfax and Frederick, the ROI analysis supported the purchases of used Agfa systems. All three facilities are happy with their acquisitions and we've never looked back. So, in the end, our research is always balanced against practicality because, at the end of the day, it's all about profitability."