Corporate Press -- Vested in Added Value

Further adding to the depth of product and service capabilities was the migration into value-added services, including fulfillment, warehousing and database management. As opposed to creating a new division from scratch, Corporate Press opted to acquire an existing company called Softrac.

"Corporate Press was servicing some clients by storing various publications, then shipping them out, but they weren't in the fulfillment business as such," states Bob Kallstrom, general manager of Softrac, as well as its founder. "We were their neighbors, and the chemistry was right. We brought new printing opportunities to Corporate Press by bringing our clients' printing needs to them, and they have brought their fulfillment business to us. It has enhanced the offerings for the entire operation."