Sibling Revelry - Not Rivalry —Dana

A funny thing happened over
 the past year or so: Corporate and agency print buyers and printers grew more and more like each other. Sure, there's still tension between those who manufacture and sell print, and those who buy it. That's natural. Customers have the upper hand—haven't they always?—not solely because they have choices galore: there are more than 30,000 printing companies in this country alone. The supply so outstrips the demand for print that buyers can shop till they (or prices) drop low enough to suit them.