Sibling Revelry - Not Rivalry —Dana

• Both consider themselves printing specialists.

• Both speak the secret language of print.

• Both have felt personal and/or economic pain from the effects of the recession on the printing industry.

• Both need to defend print as a preferred medium when the situation calls for it. What's the ROI of a printed campaign when compared with other media? Printers need to be able to articulate this to their customers, who in turn need to convince their own employers.