Sibling Revelry - Not Rivalry —Dana

• Both are taking to Groups on LinkedIn like ducks to water.

• Both are being squeezed to produce more with less—less budget and less staffing.

• Both are having identity crises. They struggle with titles and job descriptions (buyers) or corporate names and service descriptions (printers).

• Both are working on differentiating their expertise better to help them remain viable in this market. Since being "just" printers or print buyers is something of a handicap, both are exploring how to better define their special strengths and/or develop more of them.