No April Fool: Makin Chastises Costco Article

April 1, 2013

Dear Members:

This is not an April Fool's joke. It has been brought to our attention today that the printing industry is under attack by yet another industry giant. Costco Wholesale Corp. is planning to distribute the April 2013 issue of The Costco Connection with an article titled “Good for the earth and business” by Carrie Madren. This article claims to be dedicated to green and sustainability but contains several serious misconceptions about the negative environmental impact of paper and the superior performance of electronic communication.