COURIER CORP. -- Textbook Example

The specialty trade segment has performed splendidly for Courier, with sales up more than 10 percent over the prior year, according to Tobin. Call it the "When Harry Met Hillary" syndrome—the fallout from massive best sellers from the Harry Potter franchise and the former First Lady, Hillary Clinton, helped stimulate the recent momentum in the U.S. trade market following a sluggish first half of 2003.