DIGITAL Digest

Hirsch, on the other hand, contended that the traditional agency/client business model is dying. “Chasing agencies is like rearranging the deck chairs on the Titanic,” he mused. “Raise your sights; partner with some creative people and go directly after the end users.”

David Mastervich, account management sales specialist with the U.S. Postal Service, delivered one of the keynote addresses. He broke his talk into four segments: the relevancy of mail, what customers do with mail, “intelligent mail” barcode technology and address management service products.