DIGITAL Digest

Variable print/one-to-one marketing communications—Astoria Graphics, New York City, for its “Fishing for New Business” submission, a personalized direct mail campaign that received an 80 percent response rate.

Monochrome and highlight color—DataMart Direct, Hanover Park, IL, for its “GE Wellness Welcome Kit” submission that featured personalized benefits enrollment kits and eliminated the need for preprinted inventory.