DIGITAL Digest

Printer panelists that evening included Patrick Bernards, K/P Corp.; Scott DuBois, Reynolds DeWalt; Jeff Prettyman, NextWave Digital Color Printing; and Jim Rosenthal, Digital Color Graphics.

Discussion topics ranged from the difficulties in staffing digital printing operations, to developing database management as a core competency, teaching sales reps how to sell VDP and cross-media, and even changing your company’s name as it evolves from being viewed as a printer to a marketing services provider.