GE07: Digital Printing — Applications Being Taken

ONE OF the promotional pieces sent out by the sponsors of Graph Expo made the claim that this year’s event would be the largest digital printing show in the United States by a factor of two. That’s including solutions for page printing, wide-format printing, software and related equipment.

Tuesday was designated “Customer & Marketing Communications Day,” which was supposed to put a special focus on transpromotional printing applications that combine direct marketing with statements/transactional mail. Several digital press vendors did highlight this developing market during their press briefings, and GMC Software had a good-sized booth, but this application was still easy to miss around the show floor.