GE07: Digital Printing — Applications Being Taken

HP continued its roll out Print 2.0, a business strategy that puts the focus on pages (rather than printing devices), is Web centric, and recognizes that consumers are taking charge of what gets printed and how. Despite already having a number of American installs, the HP Indigo press 5500 was shown in the U.S. for the first time at Graph Expo. Also previously announced, but now exhibited locally, were the entry-level HP Indigo press 3500 and the near-line UV flood coater.