GE07: Digital Printing — Applications Being Taken

It’s not yet clear to what extent commercial printers are in a position to—or want to—stake a claim to the business. Hardware vendors see potential for the same color printing systems to produce transpromo and graphic arts applications, but traditional statement printing is extremely cost-sensitive and puts a premium on throughput so output from systems optimized for print quality may be a tougher sell. On the software side, specialized applications typically are used along with the variable data solutions found in digital print shops.