DIGITAL digest

Print's Evolving Role for Content Creators, Agencies, Brand Managers

NEW YORK—As one of the primary sponsors of the inaugural Media Evolved (ME) Conference, recently held at the Metropolitan Pavilion and organized by Advertising Age, Eastman Kodak ensured that the print medium was not forgotten in a program filled with speakers who discussed emerging ways that marketers, content creators and brand owners are reaching and interacting with their target audiences, 
increasingly through social media.