DIGITAL digest

In a presentation entitled 
"Engaging the Channel of Me," Leslie Dance, Kodak's director and vice president for brand marketing and communications, spoke about the relevancy of one-to-one communications and reaching people through their preferred medium.

"Marketing no longer owns the brand; consumers own the brand. Engage me or lose me," she told the nearly 400 attendees. Naturally, the sophisticated personalization capabilities of Kodak's Prosper, NexPress and Versamark digital press platforms fit well into today's one-on-one marketing concepts.