COVID-Themed Mailer with Stylish Stitched Booklet: 60-Second Fold of the Week
This week's brilliant format is a wonderful marriage of style, relevance, and utility. Produced as a fundraiser during this challenging time of COVID, the piece is designed to make a personal connection, and to remind current and potential donors of who their dollars will help at the YMCA of Dane County.
Engineered and produced by the team at Suttle-Straus, this versatile mailer features a stitched-in booklet with a twist, and an eye-catching die-cut on the cover. It's a must-see.
How was the COVID-Themed Mailer with Stylish Stitched Booklet produced?
Folding Style: Tri-Fold with Stitched Booklet
Production: Suttle-Straus / Waunakee, WI
Client: YMCA of Dane County
Size: Folded: 6" x 9"; Flat (carrier): 15" x 9"
Paper: (carrier) 80 lb Satin Coated Cover; (pages) 80 lb Satin Coated Text
Printing: Printed 4/4 on a Heidelberg Anicolor Press. 12,000 qty.
Finishing: Die cut, score, perf, hand assemble, machine stitch, insert and mail.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
