Cox Communications Engages Customers with Customized Rewards - PODi Case Study

• Recognize product bundle customers—those that receive TV, Internet and phone service through Cox
• Learn about and address any customer dissatisfaction
• Drive traffic at Cox Solutions Stores to increase opportunities for selling additional products

Results
Working with its marketing service provider, Paradise Design, a direct marketing campaign was developed that engaged bundle customers and encouraged them to visit a Cox Rewards microsite.