Cox Communications Engages Customers with Customized Rewards - PODi Case Study

• Recipient’s name featured prominently on the front of the postcard
• Use of corporate mascot, logo and branding that made communications instantly recognizable
• Offer highlighted in copy and images
• Personalized URL and QR Code response mechanisms clearly displayed with instructions

Reasons for Success
Cox’s customer service personnel received many phone calls from customers thanking Cox for paying attention to them and providing the Cox Rewards book—an unexpected and highly-valued outcome of this campaign.

Best practices learned are: