Cox Target Installing Sunday 4000s

ST. PETERSBURG, FL—Cox Target Media is ushering in its new $200 million, 500,000-square-foot facility here with the installation of two eight-color Goss Sunday 4000 web presses with Automatic Transfer technology to produce its Valpak direct marketing products. The facility is slated to open in 2007.

The non-stop print production system does not have to stop for makereadies, and four-color job changes will be done every 12 minutes, according to Jim Sampey, executive vice president of operations for Cox Target Media. The company hopes to more than double the 20 billion targeted direct mail coupons it produces annually for the national Valpak program.

The Sunday 4000 presses will include fully automated roll handling, presetting, closed-loop control, plate changing and data reporting. Automatic Transfer will take four printing units off impression and bring the other four units on impression, allowing the four-color job changeovers while the press is running.