Cox Target Media Acquires Savings.com as Complement to Valpak

“Cox Target Media and Savings.com were both looking for ways to expand value to businesses and consumers, and realized that when combined, our resources and offerings in print, online and mobile would be powerful and unlike anything else available to marketers,” said Michael Vivio, president of Cox Target Media. “This acquisition brings together national and local savings content, community expertise and multichannel marketing capabilities to provide the best of all worlds for marketers and consumers.