Cox Target Media Acquires Savings.com as Complement to Valpak

Working together, Valpak and Savings.com will also offer national merchants the next generation of pay-for-performance advertising that lets marketers drive sales with lower upfront costs than they typically encounter with traditional promotional options.

Consumers visiting Valpak.com and Savings.com will benefit from a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.