Cox Target Media Acquires Savings.com as Complement to Valpak

Savings.com and Savoo.co.uk will continue to operate independently, and work together with Valpak, share resources in key areas and leverage each others’ technology platforms and consumer engagement. Loren Bendele, founder and CEO of Savings.com, will continue in his current role at Savings.com.

“At Savings.com, we were looking for options to expand our business to further help consumers lead a better life on a budget,” said Bendele. “The resources and reach of Cox Target Media, including the Valpak brand, and their overall company goals and values were appealing to us in growing our business.