Cox Target Media’s New Valpak Plant to Feature Muller Martini Press Delivery Automation

Cox Target Media currently prints, stores, inserts, distributes and tracks more than 500 million direct mail envelopes each year. Those envelopes contain approximately 20 billion coupon offers. Once the new 470,000 sq. ft. plant is up and running, Cox will be able to increase production capacity to about 54 billion coupons annually while reducing cycle times and labor costs dramatically. “Our current production process takes four days to create a customer’s product – start to finish. Our new manufacturing process will accomplish that in about four hours,” said Jim Sampey, executive vice president of operations for Cox Target Media. “In our new facility, from the time paper feeds into the printing press, until the postal carrier delivers the blue envelope to consumers, no human hand will touch a coupon.”