Craftline Printing — The Finishing Touches

The equipment acquisitions launched Craftline into another area in which it wasn’t accustomed: self-promotion. Tom Menze, the company’s director of marketing, feels the time is right for Craftline to trumpet its capabilities.

Accelerated Marketing

“Now that we’ve got the equipment in place, we’re actively going to accelerate the marketing of our Nexpresses and all of these programs, which is something we haven’t done in the past,” Menze says. “We’ve gotten the work, the leads, the customers, the new equipment, time under our belts, and now we’re comfortable enough to go out and market those services to other people. Some new markets, like the education and service industries, have emerged and presented themselves.”