Craftline Printing — The Finishing Touches

“Our improvement and growth are tied together,” he says. “We’re continuing to expand our knowledge into the variable data side—to be able to measure results and provide ROI justification to marketers that employ the technology.

“That’s the direction we’re headed,” Lengacher notes. “In the future, I believe Craftline’s assets will be more on the technology side. Printed output just becomes an added benefit in a one-stop shop. One will feed the other.” PI