Creative Design of Printed Electronics Products is Badly Needed

He said, “Print is a medium that ships with intuitive interaction built in. Printed electronics can be an enabling tool for functionality that exploits these interactions. Successful mass market products will focus on user experience in the long term. We are part of an “expectation economy”. Successful applications should be simple, versatile and pleasurable. Redefining what products, applications and media are, opens up new opportunities.”