'Creative Workflow Management' Drives Efficiencies in Branding and Packaging Production

• CWM allows creative production teams to engender a range of efficient new processes through the definition (and subsequent optimization) of those discrete production workflows required for its implementation

• CWM facilitates real-time collaboration among team members, allowing global brands to gain upfront buy-in across languages and geographies, streamlining the approvals process and minimizing the risk of errors

Brand and Design “Art” Meets Production “Science”—and Dramatic Efficiencies Result—Via New Creative Execution Discipline