CreoScitex--Inside the Creo Momentum
PI: In a deal valued at about $537 million, Creo acquired the assets of Scitex's digital prepress business. What does this mean for Scitex technologies and for the commercial printer that's a Scitex loyalist? What does this mean for the Brisque workflow and Scitex's thermal platesetter, Lotem?
Brown: The most important thing people have to understand about this move is that it was not a merger driven by cost cutting. There will not be a mass cutting of people or products. Instead, there will be exploration and implementation of the synergies that exist between the two companies. We, Creo, will be able to do more for our customers, in some ways at a substantial cost savings. We can grow our tech support area more effectively with the Scitex team aboard.