CreoScitex--Inside the Creo Momentum

PI: As if the Scitex move wasn't enough, recently Creo and Prograph Systems reached an agreement on the principal business terms for the creation of a new Internet company—printCafe—that will offer an Internet-based, business-to-business communication solution tailored specifically for the graphic arts industry. Reportedly, it will be dedicated to and focused on becoming the leading provider of e-commerce and Internet solutions for the printing and publishing industries. Why this move—and why now?